Nick Morley

Opinion
03 November 2020 It’s not an either-or, but a blend of SEO and PPC strategies that will yield the best outcomes for overall performance argues Tug’s Nick Beck.
Opinion
01 October 2020 A huge surge in digital creativity is resuscitating industries that faced possible collapse after months of lockdown squeezed revenues and left businesses on the brink, writes Orbital Partners’ Nick Adams.
Opinion
09 June 2020 A simplistic brand safety approach, such as keyword blocking, has been exposed by the current crisis. It’s time to think more broadly about a brand suitability strategy, says Nick Morley.
Opinion
14 April 2020 As part of the WARC Guide to structuring for effectiveness, Nick Primola looks at how today’s CMO is helping the entire company reach full growth potential by delivering exceptional brand value at every opportunity.
Opinion
24 March 2020 During the Coronavirus crisis, empty shelves have become a common sight around the world – Kantar’s Chris Morely explores whether the problem of stockpiling is all it seems or whether something else is at play.
Opinion
04 February 2020 For marketers working in digital advertising, 2019 was a year of learnings and change. Nick Morley highlights what they need to know in 2020.
Opinion
06 November 2019 Keyword blocking is a partial – and often ineffective – solution to brand safety issues; industry conversation is shifting towards contextual suitability, says Nick Morley.
Opinion
08 July 2019 London's bike wars provide a salutary lesson for marketers who obsess about the competition. Instead, says Nick Liddell, they should look to the example of Formula One's McLaren . In March this year, Uber celebrated its tenth birthday. Within a decade, the business has grown from zero to a valuation of around US$82bn – that’s roughly the same as the GDP of Ethiopia. How do you build a multibillion-dollar company in under a decade?
11 March 2019 Despite the much-hyped decline in print, Publicis Media’s Nick Langworthy looks to a medium that is trusted, effective, and that offers huge creative potential.
29 January 2019 Artificial intelligence is getting smarter, more user-friendly and able to act on the consumer’s behalf. But, says Nick Chiarelli of Unlimited Group, brands using AI have to deliver real value and ensure people trust them with personal data.
Opinion
08 January 2019 Every year a few strong trends dominate the marketing industry. This year was supposed to be about blockchain, artificial intelligence, machine learning and the rise of the consultancies, but one subject has emerged to overshadow the rest.
Opinion
07 October 2018 Now that content has tapped into the power of ideas, proper investment needs to support it to ensure it can be consistent over time, says Nick Kendall, Founding Partner of Broken, Electric Glue and The Garage Soho. I have judged the WARC Awards’ Effective Content Strategy category twice now. The first year, I must confess, I was disappointed by the general quality of entries. There were some great prize winners in 2017: Knorr’s Love at First Taste was a big enough idea to last and last. The MS bicycle idea left an indelible image in my mind. KFC’s cheesy lines were… well, gloriously cheesy.
Opinion
27 September 2018 Nick Morley explores strategies to optimise digital advertising in the automotive space.
Opinion
09 July 2018 Ahead of the launch of WARC’s 2018 Future of Strategy Report on 25th July, we are reposting a series of pieces on leadership from former heads of the BBH London strategy team, commissioned by Ben Shaw, the new Head of Strategy at BBH London. First up is Nick Kendall, founding partner of The Garage . As I get older, the more old cliches reveal their old truths. Sorry Ben, but my one piece of advice to you therefore, is a cliché – ‘people, people, people’. As the robots take over, as data becomes the new oil, as AI rules the earth it will remain – ‘people people, people.’
15 February 2018 Why and how does a little agency in New Zealand consistently stay top of the world’s Creative and Effectiveness charts? Nick Worthington, the long serving Creative Chairman of Colenso BBDO, attempts to explain.
Opinion
02 January 2018 All brands need to innovate - it’s the only way of staying fresh, relevant and useful - but when, where and how to do it? Nick Burcher, Director of Digital at MediaCom and a judge for the 2017 WARC Awards, looks to the past to find innovation lessons for the future.
10 November 2017 As customers change the way they interact with brands, the way we think of conversion funnels needs to evolve as well, writes Mirum’s Nick McLawhorn.
Opinion
21 September 2017 Research is changing, says HS2's Nick Jones, a speaker at this year’s Audience Analytics and Insight Forum. While data is all around, uncovering brilliant insight requires a much more precious commodity: curiosity.