22 February 2021 • Contrary to popular belief, when it comes to trend analysis, studying the small is not always the right move.
06 January 2020 • Cinema may find itself an unlikely beneficiary of the battle to de-throne Netflix as the leading global content streaming business, writes Matt Hamilton, Head of AV, Wavemaker
08 July 2019 • Total brand experience requires a perfect blend of creativity and design thinking, says Matt Holt, chief strategy officer at Digitas UK. “Brands are no longer simply what they claim to be, but are what people’s experiences of them are ,” said Jaime Mandelbaum, the chair of the Brand Experience & Activation jury at Cannes Lions this month.
About Matt Simms
Experience Strategy Director, WhiteGREY Australia