Matt Simms

Opinion
22 February 2021 Contrary to popular belief, when it comes to trend analysis, studying the small is not always the right move.
Opinion
03 November 2020 Volvo Cars has a beautiful heritage: a belief that because cars are driven by people, they should be safe. 
Opinion
05 May 2020 The evolution was underway before coronavirus evaporated the world’s remaining patience for empty corporate purpose, argues R/GA's Matt Resnick.
Opinion
28 April 2020 Television advertisers are gaining enlarged audiences at reduced prices, writes Matt Hill, Thinkbox’s Research and Planning Director.
06 January 2020 Cinema may find itself an unlikely beneficiary of the battle to de-throne Netflix as the leading global content streaming business, writes Matt Hamilton, Head of AV, Wavemaker
Opinion
08 July 2019 Total brand experience requires a perfect blend of creativity and design thinking, says Matt Holt, chief strategy officer at Digitas UK. “Brands are no longer simply what they claim to be, but are what people’s experiences of them are ,” said Jaime Mandelbaum, the chair of the Brand Experience & Activation jury at Cannes Lions this month.