Marie-Clare Puffett
Opinion
22 July 2020
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Digital media is important for delivering brand outcomes and positively influencing long-term growth, but there are a number of factors at play to ensure a successful campaign.
Opinion
05 December 2018
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This month’s Admap focuses on Drivers of Change in 2019, exploring five key trends – data privacy, smart cities, digital youth, health and wellness and the evolution of banking – and how they will impact marketing over the next 12 months.
Opinion
27 October 2016
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Do clicks, likes and shares tell the whole story?
