Lee Lythe

Opinion
22 June 2020 Digital is the ideal channel as advertisers switch to outcomes-based media buying, writes Lee Lythe, Chief Investment Officer at Spark Foundry UK.
Opinion
26 March 2020 For MICE (meetings, incentives, conferences and exhibitions) brands and event organisers, it is not the end of the world even though they have been waking up to the news of mass gatherings and high-end conferences being cancelled all over the world for the past few months, writes Kestrel Lee, Executive Creative Director of Freeman China.