Lawrence Chan

15 July 2020 This is the ideal moment for retailers to rip up the playbook and create change, argues UM’s Lawrence Dodds.
03 June 2020 MyRepublic Singapore MD Lawrence Chan sheds some light on the telecommunications brand’s marketing strategy and activity as COVID-19 continues to make its presence felt.
07 January 2020 Juliana Chan and Dan Paris take a look at the healthcare sector’s digital future, and the technologies that will help us access it.
Opinion
02 December 2019 In a world with small screens and even shorter attention spans, marketers are relying heavily on native ads to drive action, conversions and brand storytelling. Native ads, which are versatile and unobtrusive are outperforming most other digital formats, is projected to be an US$85bn global industry by 2021.
Opinion
22 November 2019 This interview is part of the Marketer’s Toolkit 2020. Download the summary report here . In this exclusive interview for WARC’s annual Marketer’s Toolkit release, Gill Zhou – VP of Marketing, Communications and Citizenship at IBM China – speaks to WARC’s Jenny Chan about how Chinese brands are innovating at a global level, the new skillsets marketers need, and avoiding the ‘data tsunami’.
Opinion
22 November 2019 This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
13 September 2018 There is more to media choices than audience vs brand safety. UM’s Lawrence Dodds asks whether ethical considerations should become fundamental.
07 December 2017 While the multi-platform world presents significant opportunities for brand advertisers, it also presents new challenges. Today's planners need to call on new and existing skill-sets to unlock the full potential for their clients, argues Lawrence Dodds.