21 July 2020 • 2020 will always be remembered for COVID-19. But in the agency world, it has another significance. For a long time, lip service was paid to the idea of “humanising” the brand – giving brands a relatable and empathetic voice to reflect their values. COVID-19 presented a unique opportunity to catapult this thinking into action, writes Kanika Bali.
About Kanika Bali
Kanika Bali is a Strategist at Ogilvy Hong Kong.