Kai D. Wright
In conversation with Keith Cartwright: Using imagery to bring empathy to work that reflects Black Lives Matter
11 October 2020 • In the Emmy-nominated Procter & Gamble commercial “The Look” and in a newer Procter & Gamble commercial created just after the death of George Floyd – “The Choice” – the creative director Keith Cartwright and his partners have brought the power of imagery to create empathy, giving viewers of all colors and ethnicities a window into the struggle of being Black in America.
30 August 2020 • Why is there such a gulf between what our industry loves and what the general public love? Why do we so often ignore the work that means most to our audiences? BBH’s Jacob Wright analyses our unhealthy obsession with “inspiration”.
02 April 2020 • BBH’s Jacob Wright believes the current pandemic is going to bring class differences in Asia centre stage and brands need to acknowledge this divide moving forward.
26 February 2020 • D. Sriram, Managing Director of Ebiquity China, ponders on an irony. While Chinese consumers are consuming more content than ever in these trying times, for most brands this is the worst time to advertise because of unpredicted disruptions to their supply chains.
02 December 2019 • The headline figures are in and it looks another Black Friday bonanza, but canny brands will look take the opportunity to build customer relationships across the whole year, says Paul Wright, Managing Director, UK, FR, ME at AppsFlyer .
About Kai D. Wright
Kai D. Wright is global consulting partner at Ogilvy.