Jonathan Hart and James Hollow

14 December 2020  Digitas strategists Michelle Thomas and Charles Baker identify the seven areas to look for in a business-to-business account-based marketing request for proposal.
24 September 2020 Brands should be concerned with a potential reduction in opportunities to align themselves with culturally-relevant content, writes James Shoreland.
24 September 2020 New research by WARC Data shows that brands have invested more money in e-commerce platforms and less in conventional media in the months following the COVID-19 outbreak. This is demonstrative of a pivot to lower-funnel tactics in the wake of the outbreak says James McDonald, Head of Data Content, WARC.
15 September 2020 COVID-19 offers advertising strategists an opportunity to revive and renew the methods by which they acquire real human insights.
02 August 2020 The Dragonfly Market Research agency in India offers some guidance for how brands can lift the curse of “sameness” that has befallen brand communications since the start of the COVID-19 outbreak.
Opinion
28 July 2020 Search for the best content solution that integrates into culture, advises Colenso BBDO’s James Tucker, who worked on the DB Export campaign that took the Grand Prix in the Effective Content Strategy category at this year’s WARC Awards.
Opinion
27 July 2020 The podcast format continues to grow rapidly and to attract listeners and advertisers. James Foti has some useful advice for the latter.
21 July 2020 How mining shifts during the coronavirus pandemic became a creative spark for one planning team in the Philippines.
07 July 2020 Corporate activism doesn't always have to mean taking sides. Supporting voting rights and voter registration is an HR issue as much a branding opportunity, argue Drew Train and Davianne Harris.
25 June 2020 The shift to e-commerce means brands need to be much smarter about all aspects of customer experience. There's a new opportunity for FMCG brands in the way products are received and unboxed. In this exclusive Q&A, Patrick Miller, co-founder of Flywheel, and Tiffany Lilze, Senior Director, e-commerce Supply Chain and Innovation, Procter & Gamble, talk to David Tiltman, VP content at WARC about how marketers are waking up to this new route for creativity.
Opinion
24 June 2020 Following the launch of The Effectiveness Code, James Hurman takes a deep-dive into how to apply the Creative Effectiveness Ladder – a six-step framework for creative effectiveness that draws on insights gathered from over 4,500 case studies – to your marketing.
Opinion
18 June 2020 Telaria's James Young believes that DTC brands haven't yet unlocked the full benefits of CTV to reach audiences, and with COVID-19 changing consumer patterns, there are now even more synergies between the two.
09 June 2020 In this new reality, static segmentations are often no longer appropriate, and advertisers should consider a more dynamic persona-based approach that accounts for the shifting nature of audiences.
02 June 2020 The gap between situational change and reality creates tension. Brands that respond to these tensions stand the best chance of successfully navigating COVID-19 and the oncoming recession.
02 June 2020 COVID-19 has upended adspend forecasts. Here, James McDonald, WARC Data's managing editor, explains some of the reasoning behind the revised outlook presented in the latest Global Ad Trends report.
30 April 2020 COVID-19 has upended adspend forecasts. Here, James McDonald, WARC Data’s managing editor, explains the reasoning behind the revised outlook presented in the latest AA/WARC Expenditure Report.
28 April 2020 The sponsorship industry is largely stuck in limbo. James Anderson, Business Director at Publicis Sport & Entertainment, shares some tips for brands and rights holders.  
01 April 2020 WARC Data's Managing Editor delves into the story behind the impact COVID-19 is having on advertising spending and consumer purchasing – with FMCG an area key to the full picture.
04 March 2020 James McDonald, Managing Editor, WARC Data, provides three scenarios in which the spread of the COVID-19 virus may potentially impact purchasing, media consumption and advertising investment. 
19 February 2020 ITV and System1 are staging a contest offering brands the chance to win a free ad slot during the upcoming Euro 2020 football tournament. Kate Waters and Jon Evans share some tips for brands.
17 February 2020 As no or low alcoholic drinks enter the mainstream, the opportunities for greater creativity in the category matter, argues Jonathan Kirkby, MD of Instinct PR.
04 February 2020 Brands now have the opportunity to in-house their digital marketing technology as well as campaign execution, but does that mean they always should?
17 January 2020 Keyword blacklists, created in the name of brand safety, have been found to reflect dangerous biases against LGBTQ people, according to a new study from CHEQ.
14 January 2020 In-housing has become one of the most talked about trends in marketing, and programmatic is at the very heart of the story. With almost every brand doing it or at least looking at whether they should be, building up in-house expertise, technology and infrastructure is not just a passing fad, it is here to stay and is gaining momentum.
07 January 2020 Juliana Chan and Dan Paris take a look at the healthcare sector’s digital future, and the technologies that will help us access it.