Jo McCrostie

Opinion
19 November 2018 A new style of purposeful marketing that encourages participation is proving effective and was a strong commonality among many of this year’s winners, says MullenLowe UK’s Jo Arden. 
Opinion
27 July 2017 Brands place great store by their visual branding but have neglected their audio branding, something that is becoming increasingly important, according to Global's Jo McChristie.