08 February 2021 • Growth is going to be hard won over the next few years and will require businesses to pay more than lip-service to "customer-centricity". Listen to your insights team, says Jane Frost, who also advises those same teams to start talking the language of business.
15 December 2020 • 2020 has been a challenging year for almost every industry. Organisations have put a necessary focus on cutting costs to survive the period of turmoil – the effects of which continue to reverberate across business and society. As the full economic toll of COVID-19 continues to sink in, there’s little doubt that one major casualty has been the marketing and media industry, as the last IPA Bellwether report showed .
01 December 2020 • Non-essential shops are open again in England today, but the outlook is grim for some big names. Kantar’s Jane Bloomfield says it’s time for a fundamental rethink of business strategies.
07 September 2020 • The Covid-19 global health crisis has resulted in a reset for many brands. Pre-pandemic, most businesses’ marketing started from the perspective of ‘what is the opportunity?’ But in a world changed and cowed by coronavirus, many companies have shifted so their marketing starts from the point of view – ‘how can we help?’
05 August 2020 • Earlier this year, lockdowns changed the face of retail overnight. No longer could people access most shops or retail outlets and supermarkets had to adapt to support vulnerable customers and key workers. Consumers, meanwhile, started looking for alternative solutions to meet their needs and desires.
22 April 2020 • In the face of the global pandemic, it might seem trivial to focus on marketing, but the world will prevail against coronavirus, and while it is clear that we won’t revert to how we were before, a new, new normal will emerge, says Ebiquity's Christian Polman.
24 February 2020 • Ebiquity’s strategy chief Christian Polman analyses the possible cause and effects of Google’s decision to take Chrome cookie-free - and what brands need to do about it .
14 October 2019 • Digital ad spend is growing but marketers aren’t sure they’re putting it in the right place. Kantar’s Jane Ostler has some advice on how to get the most out of your media.
27 June 2019 • There are no overnight success stories. It’s all about grinding out consistent sustainable growth. The secret is not to be distracted from what truly matters says Jane Christian, UK Head of Business Science at MediaCom.
About Jane Christian