Isabelle Karina C. Romualdez

16 August 2020 It may feel like a retail apocalypse when it comes to how COVID-19 has impacted brick and mortar stores and consumer spending, but iPrice Group’s Isabelle Romualdez argues that interest is still high in SEA, and fashion brands have a chance to capture not just attention but wallets as well.
28 February 2018 The European Union’s General Data Protection Regulation will affect many businesses located outside of Europe. While the headlines have been dominated by the hefty fines for non-compliance, but there are positives, including getting to know the consumer data you have, ensuring you have permission, and vetting service providers.
Opinion
23 May 2013 Warc needs you to decide the winner of the Popular Vote in the Warc Prize for Innovation 2013. This will be awarded to the long-listed entry with the highest combined total of likes for its video on our Vimeo page and downloads of its case study on Warc .
Opinion
06 September 2011 The looming double-dip global recession will one day seem a minor economic ripple compared to the migration of some 3.5bn people from rural to urban communities worldwide during our lifetimes.
Opinion
28 June 2011 Thinkbox, the UK commercial television industry body, recently presented best practice from different strands of branded TV content, including the nascent world of UK television product placement.
Opinion
24 June 2011 The shortlist for the inaugural Cannes Creative Effectiveness Lions - for which Warc is the knowledge partner - is out.
Opinion
14 June 2011 What makes a story worth sharing? How can brands learn to create stories worth sharing on social media? And how can they learn to interpret the stories being shaped by the steady stream of live customer data flowing out of social media sites?
Opinion
30 March 2011 Is there a failsafe formula to capturing an APG Creative Strategy award? Probably not, but the  APG UK's series of events  to demystify the judging process continued yesterday with some more advice for would-be gong-winners.
Opinion
08 February 2011 Attention planners! Now may be the time to hunt down that out of work actor friend and brush up those camera skills.
Opinion
05 March 2010 Lots of interest in the  Warc Prize, though we might need some help from our Russian, Romanian and Portuguese subscribers to translate dispatches such as these.
Opinion
03 February 2010 Marketing teams might invest a lot of time devising new metrics ("participation", anyone?).
Opinion
28 January 2010 Great feedback from our US editor, Geoffrey Precourt,  on a sponsorship webcast from the American Marketing Association and IEG. GP is hotly typing as we speak, and when the steam clears from his PC we'll publish the results.