19 December 2014 • As the office winds down ready for Christmas – we're on a skeleton staff next week – here's the latest set of #WarcFavourites2014 .
12 December 2014 • Last week we started sharing our favourite Warc content from this year – each piece chosen by a member of the Warc team. We've carried on this week, with five more great pieces making the cut.
05 December 2014 • On Monday we started sharing our #WarcFavourites2014 .
14 November 2014 • The big debate is on. Has John Lewis done it again with #MontyThePenguin ? Or might Sainsbury's have pulled it out of the bag?
21 August 2014 • Events have long been used by brands to build awareness, attract new customers and display their values. These eight brands give a range of examples of how existing events can be used and new ones created to connect with audiences.
31 July 2014 • What marketing do to boost a brand weakness? A quick scout of Warc.com finds a myriad of challenges and solutions. Here I have highlighted five examples of how brands addressed a weakness – one address a logistical issue, Kmart's inventory problem, and the rest are all about people's perceptions. Weetabix is boring, McDonald's is low quality and Michigan is deep in industrial decay. Or are they? In Aldi's case, people felt distant, disloyal and embarrassed to shop with a discounter.
03 July 2014 • Sometimes the answer to your media question is hiding in plain sight. Well the campaigns that follow have moved beyond the traditional versus digital/social media debate and used an ubiquitous yet unexpected object to carry their brand message.
20 February 2014 • China is the world's largest ecommerce market, having grown at 71% annually since 2009 and set to be worth $541bn by 2015. Of the country's 591 million internet users, 49% made an online purchase in 2013 – ahead of the global average of 40%. Online shoppers tend to be younger and more affluent, and enjoy the convenience of online for price comparison (a big motivator) and accessing product reviews.
About Emily Barley
Emily Barley is Editorial Assistant at Warc.