19 March 2018 • The Facebook/Cambridge Analytics data kerfuffle ‘exposed’ by the Guardian and New York Times this week also exposes our industry’s cognitive dissonance over data-driven advertising, says Eaon Pritchard of Dentsu Aegis Network.
06 December 2017 • Humans have only experienced modernity as a blip – for the rest of our existence, the natural world was the basis of all our stimulus. Rapid changes in the way we live, not least in the last 20 years have brought supernormal stimuli, says Eaon Pritchard; understanding this phenomenon has vast potential for strategic thought.
17 September 2017 • Eaon Pritchard argues that the big opportunity in the application of AIs and Machine Learning to communications is not just about smarter targeting and building a better mousetrap, but in developing a better more quantified understanding of consumer behavior unhampered by our own cognitive biases.
15 August 2017 • Typically, art and science are presented as opposites. But Dentsu Mitchell’s Eaon Pritchard argues that the problem lies with formulas and not with the scientific method, which can inform the creative process just as it informs science, through observations, hypotheses, and experimentation.
10 March 2017 • It can legitimately be said that Elvis Presley probably made more terrible records than any other artist in history. The appalling ' There's No Room to Rhumba in a Sports Car' - from the soundtrack of 1963's ' Fun In Acapulco' - is certainly one. But also true is that he also made more truly great records than just about anyone else. The vast majority of the horrible Elvis records were made during his bad movie period of 1960 - 67, immediately following his stint in the army. But the pivotal moment for Elvis was what has become known as the '68 Comeback Special' .
01 November 2016 • The announcement that Google has made small but significant adjustments to the way it handles the personal data collected from Google product users and the 'behavioural' data via its ad network, DoubleClick came and went with surprisingly little commentary.
18 December 2015 • In this post Eaon Pritchard argues that if the advertising industry is ‘on the verge of irrelevance’ it is because of our misguided obsession with technology over ideas.
08 May 2015 • There is a popular idea.
22 April 2015 • For a time during World War II, the chances of a member of US bomber crews actually making it back from any given mission were on the side of slim.
About Eaon Pritchard
Eaon Pritchard is Head of Strategy, UM Melbourne.