22 March 2022 • War creates necessity. Necessity drives change. While we have been at war in the US for the better part of the last century, having just pulled out of Afghanistan, the invasion of Ukraine has created the necessity for action in ways past wars haven’t. It’s also creating a need for brands, and particularly the role of Purpose within brands, businesses and marketing, to evolve.
About Drew Train
Drew Train is CEO of OBERLAND, a US-based agency focused on purpose.