Dr Johnny Ryan
18 December 2020 • SCMP’s Johnny Ng breaks down the power of story in breaking through a cluttered media landscape and how native advertising can help brands be more effective in engaging with consumers.
16 August 2020 • Marketers get little benefit from many adtech offerings, warns Dr Augustine Fou, and they need to pay more attention to what they are buying.
24 October 2019 • Marketing technology has become a growing necessity for brands in recent years as digital technologies have boomed and the need to automate and optimise processes for competitive advantage have increased – here experts discuss how to get that investment over the line.
26 July 2019 • In this Admap article, Dr. Martina Olbertova explores the lessons luxury brands can learn from Amazon to keep them competitive in a global marketplace.
02 May 2019 • The current state of adtech is putting brands at risk by placing ads next to questionable content, while marketers are at risk of not meeting the standards set by the EU’s General Data Protection Regulations. Dr Johnny Ryan, Chief Policy & Industry Relations Officer at Brave, implores marketers to demand reform of adtech.
05 September 2017 • In many organizations shopper marketing is still just an afterthought: There is some money left in the budget, so why not spend it on shopper marketing? However, there are a number of compelling reasons for marketers to consider shopper marketing as a strategic imperative, says Peter Steidl.
About Dr Johnny Ryan
Johnny’s previous roles include Head of Ecosystem at PageFair, and Chief Innovation Officer of The Irish Times.
He has a PhD from the University of Cambridge and is a Fellow of the Royal Historical Society.