Dan Douglass & Andrew Day

22 January 2021 Throughout 2020, brand leaders in fast moving categories put on sales and share as shoppers defaulted to the familiar while challengers were put on the backburner. But the dynamics are set to change once again. MMR’s Andy Wardlaw talks to behavioural psychologist Dr Sara Bru Garcia to find out how things might play out in the year ahead. 
18 December 2020 Cast your mind back to March/April this year. It may feel like a lifetime ago but something interesting started to take shape in the early stages of lockdown. While restrictions led to inertia in all sorts of ways – things closing, less movement, limited interactions – there was also a flurry of activity. 
Opinion
04 November 2020 Healthcare brands find themselves more relevant than ever but also struggling to be heard. Andrew Hally advocates the use of branded educational content and social content – with a personal touch.
05 July 2020 We’ve all heard that the big weekly shop is back. People are shopping less frequently but spending significantly more when they do.
03 May 2020 It is inconceivable that immunity won’t remain a raised priority in people’s minds for years to come, says Andy Wardlaw, who argues that brands must respond now.
Opinion
17 March 2020 According to our forecasts, over half of retail transactions  in the Asia Pacific region  will be transacted via online retailers by 2023. It goes without saying that change is happening, with decades of traditional retail is coming to a head through digital retail disruption.
07 January 2020 Juliana Chan and Dan Paris take a look at the healthcare sector’s digital future, and the technologies that will help us access it.
12 December 2019 Andy Wardlaw, MMR’s Chief Ideas Officer, makes a serious offer to WARC readers to address declines in campaign effectiveness. This is about exploring how finely tuned video and aural stimulus can be used to depict your brand experience and create desire, he says.
09 April 2019 Amazon is quietly introducing its own grocery brands, but are they any good? MMR’s Andrew Wardlaw finds out.
Opinion
29 March 2019 Investment in advertising continues to grow, but investment in measurement is lagging. Dan Hagen, Global Chief Strategy Officer, iProspect, considers how we fix this.
20 December 2018 As the art of storytelling makes an advertising comeback, Sublime’s Andrew Buckman argues that marketers need to incorporate mobile into the process to better drive consumer engagement and action.
Opinion
03 October 2018 Influencers have gone from marketing’s darlings to a place of deep distrust – was it too good, too engaged, too cheap to be true? Or does influencer work need a more robust strategy? AllTogetherNow’s Isabel Day suggests a new way.
Opinion
30 August 2018 Influence is becoming more complex as a landscape and with it, we need a more nuanced definition of online personalities. Propelia’s founder, Dan Simmons, ventures a new distinction.
Opinion
08 August 2018 Marketing’s problem is that it controls relatively few business growth levers, says Dan Burdett, Chief Marketing Innovation Officer EMEA, eBay, in an essay for WARC’s Future of Strategy report 2018 .
Opinion
13 February 2018 Agencies are increasingly aware that they are fighting for business with much larger organizations, says Mirum CEO, Dan Khabie. The way agencies will prove their value is not in comparing themselves to larger competitors, but by operating differently to get the job done.
Opinion
07 September 2017 What gets seen matters. Ipsos’ Andrew Green argues that viewability should be evaluated not by measuring impressions but by measuring human eyes.
29 June 2017 For creatives, persistence is a fundamental creative virtue that lifts ideas off the concept board and into the world, but beware the persistence that overruns talent, say Douglass/Day.
14 March 2017 The news that Facebook has created its first app for VR headsets shows that the company is trying to remind people of its position as a leader in the field, how much 360° content there now is, and its ambitions to move onto new screens.
Opinion
28 February 2017 By Dan Machen, Director of Innovation, and Neil Davidson, Managing Director, HeyHuman
24 February 2017 The news that Facebook is developing an app that will let its users easily watch video from the site on their smart TVs should not come as much of a surprise. Last year, Mark Zuckerberg said that he expected the site to be mostly video within five years, and it has been steadily increasing the amount of video that we see in our feeds for quite a while. It has also developed new video products, including live video, and is even paying advertising money to encourage users to share their live moments.
09 January 2017 Each year we at Carat write a trends presentation, looking at the themes we expect to become more prevalent and mainstream in the year to come.  You can find this year's presentation here, and listen to a webinar on the key trends for 2017 on 11 th January.
Opinion
14 October 2016 As the world around us changes at an incredible pace, you don't need to be a marketing genius to see that the relationships between people and brands are, changing. There has been an explosion in digital messaging, which has led to reduced attention, recall and emotional engagement. Where people once leant in to brand stories, it's now increasingly a case of talk to the hand.
Opinion
10 August 2012 My colleague Andy Stubbings went to hear Taschen Books' Julius Wiedemann talking about publishing's rocky road to a digital future recently, and it turns out that the industry has something to learn from Elizabeth Kubler-Ross's five-stage model of grief : (Denial, Anger, Bargaining, Depression, Acceptance). As he writes, "It wasn't exactly clear from the talk where publishing is on the DABDA journey (inevitably, the projector was malfunctioning), but it appears we have gone past Denial ("Of course the traditional newspaper model is viable!") through Anger ("How dare people find information for free that they used to have to pay for!"), and is now somewhere into Bargaining ("OK, you can read all our magazines as much as you want online, but only by subscribing to our 'digital newstand' via your iPad")."
Opinion
02 August 2012 Bradley Wiggins just keeps on winning – in a way never seen before by a British cyclist. And for those of us who have been following cycling for years, it's still a surprise. Yesterday's time trial gold was the cherry on top of the huge cake represented by his Tour de France win. But it also reminds us that winning is a team business.
Opinion
02 August 2011 It's easy to get wrong-footed by the speed at which social networks are growing. How should marketers or advertisers respond? Are we going to get left behind? Over at The Futures Company blog this week, my colleague Alex Steer has been previewing some new analysis we've done on both the constants in social media, and the points of tension - the 'pivot points', as we've called them. The constants first: social media is social, and will remain so. We've boiled this down to Four Cs. People use online channels to communicate (stay in touch), to create/curate (originate and pass on content with their stamp of approval), to collaborate (work towards shared objectives), and to consult (give and receive information, advice and opinion). These four activities are the heart of the user value in the online space.