Chiara Manco

Opinion
18 January 2021 WARC’s Chiara Manco uncovers learnings from past winners of the APG Creative Strategy Awards. 
Opinion
12 January 2021 WARC’s Chiara Manco looks at 2020 WARC Media Awards winners that have used data to inform innovative out-of-home strategies.
Opinion
06 January 2021 WARC’s Chiara Manco looks at how winners of the 2020 Media Awards’ Effective Channel Integration category reaped the benefits of using strategic comms planning to engage their audiences.
Opinion
03 November 2020 A partnership between United Commercial Bank and retailer Shwapno, Project AgroBanking allows Bangladeshi farmers to open savings accounts and escape their cycle of poverty. Chiara Manco, Assistant Editor, Case Studies at WARC, talked to Grey Bangladesh’s Bitop Das Gupta to delve deeper into the initiative.
Opinion
02 November 2020 The winners of the 2020 Marketing Society Brave Awards are brands that unashamedly went against the grain to achieve business and social impact, writes WARC’s Chiara Manco.
Opinion
29 October 2020 The winners of the 2020 Australian Effie Awards are best-practice examples of audience insights fuelling effective strategies, writes WARC’s Chiara Manco.
Opinion
20 October 2020 The winners of the 2020 ANA ECHO Awards uncover powerful examples of data-led targeting and personalisation, writes WARC’s Chiara Manco.
Opinion
13 October 2020 Winning Gold at the 2020 IPA Effectiveness Awards, Guinness is proof of the returns of consistency in long-term brand building. WARC’s Chiara Manco looks into the powerful influence of its ‘Made of more’ brand platform.
Opinion
23 September 2020 WARC’s Chiara Manco looks back at past winners of the Jay Chiat Awards to uncover successful strategies that can help marketers tackle today’s unique challenges.
Opinion
14 September 2020 Mark Evans, Managing Director of Marketing and Digital at Direct Line Group, will be chairing the Best Use of Data category of the 2020 WARC Media Awards. Here, he talks to Chiara Manco about Direct Line’s agile approach to changing times, the benefits that a consumer-first model can reap for businesses, and what a successful data-led campaign looks like.
Opinion
06 September 2020 Audrey Low, Managing Director, L'Équipe L'Oréal at Mindshare China, will be judging the Effective Use of Partnerships & Sponsorships category of the 2020 WARC Media Awards. Here, she talks to Chiara Manco about the impact of lockdowns, the coming of age of Chinese e-commerce and the new partnership opportunities opened up by the worldwide digital transformation.
Opinion
26 August 2020 Gianluca Toccafondi, Global Integrated Media Manager at IKEA Retail (Ingka Group), will be judging the Effective Channel Integration category of the 2020 WARC Media Awards. Here, he talks to Chiara Manco about the impact of lockdowns on media strategy, the evolution of the media landscape and the ever-important need to balance long- and short-term efforts.
Opinion
07 July 2020 This year’s WARC Prize for MENA Strategy shortlist reinforces the power of strong, local insights for both global and local brands, writes WARC’s Chiara Manco.
Opinion
02 July 2020 What makes a compelling case study? WARC’s Chiara Manco mines past winners of the WARC Prize for Asian Strategy to find out.
Opinion
01 July 2020 WARC’s Chiara Manco looks at brands that have successfully tapped into Pride month to show support to the LGBTQ+ community.
Opinion
30 June 2020 P&G’s work proves how market leadership is bound to a willingness to embrace and encourage societal change, writes WARC’s Chiara Manco. 
Opinion
16 June 2020 The winners of the 2020 North America SABRE Awards can inspire brands looking to progress social change, writes WARC’s Chiara Manco. 
Opinion
03 June 2020 The winners of the 2020 DBA Awards showcase the transformative power of visual communications, writes WARC’s Chiara Manco.
Opinion
21 May 2020 The 2020 WARC Awards’ Effective Content Strategy shortlist is a testament to the power of compelling content to get consumers’ attention. Chiara Manco offers the view from the judging room.
Opinion
17 May 2020 WARC’s Chiara Manco analyses three themes that emerged from the winners of the 2019 IMC European Awards.
Opinion
13 May 2020 WARC’s Chiara Manco looks back at ten years of the WARC Prize for Asian Strategy to see how Asia’s most effective marketing strategies adapted their channel selection in an ever-changing media landscape.
Opinion
18 February 2020 As consumers increasingly expect brands to be the drivers of change, WARC’s Chiara Manco looks at three brands that embraced activism.
Opinion
06 February 2020 WARC’s Chiara Manco looks at three brands that stood out by using influencers in unconventional ways.
Opinion
22 January 2020 As millennials become parents, WARC’s Chiara Manco focuses on three brands that have successfully targeted them at this new life-stage.
Opinion
16 January 2020 As cannabis is made legal in more countries, WARC’s Chiara Manco highlights three food brands that have targeted users effectively.