Caroline Schicketanz

20 November 2020 In the fifth of Kantar’s category-specific touchpoint investigations, Caroline Schicketanz explores effective touchpoint management for personal care and beauty brands.
19 December 2019 The recent addition of emojis that represent people with disabilities is more than a PR exercise: it’s sound business sense, argues Caroline Casey, as people with a disability represent 15% of the global population, a major customer base that business cannot ignore.
25 April 2019 New research from Teads suggests mobile video’s potential includes testing campaign creative before it goes to other platforms while offering enhanced interactivity. Caroline Hugonenc looks at the findings.