Bryan Scott

Opinion
17 November 2020 What brands are planning for Christmas 2020, according to new research from the Ozone Project.
Opinion
03 November 2020 Connected TV offers advertisers born and raised on digital a highly targeted and cost-effective way into a medium proven to build brand equity.
Opinion
15 January 2020 Innovations push into new areas, but finding rich sources of opportunity is difficult – Lloyd Scott, of Frontier, explores how these areas may lie in the unspoken, in taboos.
Opinion
21 March 2017 As the countdown to the impending General Data Protection Regulation (GDPR) continues, so do the media conversations seemingly intent on creating panic in the marketing industry. There is much speculation around how the new rules will impact brands' abilities to understand and communicate with their customers. After all, data has fast become the foundation of marketing and brand relationships in today's digital age.
22 February 2011 Let's consider for a moment that unglamorous object which has (quite literally) over the past two decades powered the mobile revolution. The humble battery. The problem is with batteries is that they're not very nice.
18 February 2011 The keynotes at this week's Mobile World Congress were silver lined with talk of "The Cloud". Ericsson and Microsoft were two prime examples (HTC also has a similar strategy) of putting the cloud front and centre of their offerings and strategic road maps.