Brian Carruthers

16 April 2021 Market research is today a £4bn industry in the UK. A new book taps the recollections of those who have worked in it since it took off in the 1970s.
19 March 2021 There are good reasons why F&B brands might want to adjust a recipe for different markets, but are they prepared for the possible consequences?
16 November 2020 A surge of consumers returned to the frozen foods category during lockdown. Steve Axe of Nomad Foods says customer retention is more important right now than customer acquisition. 
26 October 2020 COVID, Brexit, Trump … if you thought things couldn’t get worse, Nina Schick is about to disappoint you.
15 July 2020 A recent Southpaw webinar looked at brand building. WARC’s Brian Carruthers listened in and was struck by the discussion around culture.
16 June 2020 Comedians create a lot of value for us, says Peter McGraw - and marketers can learn from the way they create that value.
23 March 2020 At a time when data privacy concerns are growing, people’s worries can take some unexpected directions according to Jamie Bartlett.
03 March 2020 Accessibility and brand activism emerged as key features of the top 10 campaigns in this year’s WARC Creative 100 rankings. Brian Carruthers takes a closer look.
19 February 2020 Better, faster, cheaper research may be possible after all – Brian Carruthers takes the industry’s pulse at Qual360 Europe .
30 January 2020 The UK will leave the EU on Friday night, but at Thursday's LEAD summit there was some skepticism about future trade talks. Brian Carruthers was there to hear.
23 December 2019 Forget Steve Jobs as a role model for innovation – you need to look to Homer Simpson, says Mike Adam.
13 December 2019 Will the election result mean an end to uncertainty and clarity on the future? Well that might happen, but it’s not a given, says Brian Carruthers.
09 December 2019 There was lots to talk about at the recent launch event for WARC’s Marketer’s Toolkit 2020. Here’s six takeaways from a panel with Eve Sleep’s Cheryl Calverley and Birds Eye’s Steve Challouma.
11 November 2019 The industry has amassed a fantastic body of learning around effectiveness. Now it needs to put it into practice, according to Tom Roach .
13 September 2019 The theme for DMEXCO 2019 was trust. Brian Carruthers listened in to the debate, including voices from Salesforce, Unilever, Nestle, Google, and Edelman.
01 August 2019 Brian Carruthers look back on a week that began with news of a major government advertising campaign around Brexit.
04 July 2019 Influencer marketing often gets a bad rap but it doesn’t have to be that way, says WARC's Brian Carruthers . At an industry conference, I once had the misfortune to witness a couple of self-styled influencers perform their schtick for a Periscope audience (that dates it); I can’t recall ever seeing a more inept, content-free, cringe-making few minutes. But I was encouraged by the fact that many of the comments that were immediately posted reflected my own thoughts, if in rather more robust language.
22 March 2019 Want to do ethical marketing? Then back it up with something, says Lisa Hogg of TOMS.
27 February 2019 Confused.com took a very different tack with its most recent advertising. Brian Carruthers heard the new CMO of the price comparison website explain why it was necessary.
22 February 2019 System 3 is a recent addition to the Fast/Slow theory of behaviours, coined by the Irrational Agency to explain a layer somewhere between considered thought and emotional response. WARC’s Brian Carruthers was at IIeX to hear about it.
04 February 2019 The digital world is all about data, and that data is being gathered in all sorts of unexpected ways, says Dr Pippa Malmgren.
23 January 2019 So it’s the Patriots against the Rams in Atlanta for Super Bowl LIII – and an appropriate time to look at how brands have devised successful campaigns around the biggest event in the US sporting calendar.
16 January 2019 Nigel Walley, managing director of media consultancy Decipher, is a big fan of addressable TV. UK advertisers, however, do not currently share his enthusiasm, and the reasons can be summed up in two words: distrust and confusion.
14 November 2018 What are the similarities between jazz and marketing? News Editor, Brian Carruthers, went to hear a man who does both: Neuro-Insight’s John Zweig.
04 October 2018 Voice is being hyped as the next big thing, but, says Adam Skalak of Nestle, FMCG brands need more data to work with.