Anna Hamill

Just Eat, a food delivery app, is one of the UK’s fastest growing brands. Matt Bushby, Just Eat’s UK Marketing Director, speaks to WARC’s Anna Hamill about working with new social media platforms such as Twitch and TikTok, the at-home opportunity, and the future of data-driven marketing.
Patagonia has been unafraid to set the agenda when it comes to brand purpose. Alex Weller, Marketing Director – Europe, speaks to WARC’s Anna Hamill about Patagonia’s approach to brand purpose, long and short-term objectives, and evolving media investment following its boycott of Facebook.
Les Mills International, the global fitness brand with iconic classes including BODYPUMP and BODYCOMBAT,  is embracing the new at-home economy.
In June, WARC delved into some of the new trends  which were defining the early stages of the COVID-19 response from brands.
Google’s VP for Global Ads Marketing, Marie Gulin-Merle, speaks to WARC’s Anna Hamill about adapting products based on insights, empathising with consumers, and reinventing the role of CMO during the COVID-19 pandemic.
Chief Marketing Officer of M.A.C Cosmetics, Ukonwa Ojo, speaks to WARC’s Anna Hamill about evolving with customer behaviours during COVID-19, pivoting to digital brand experiences, and being accountable on Black Lives Matter and diversity during a time of cultural upheaval.
Diego Scotti, EVP/CMO at US telecoms giant Verizon, speaks to Anna Hamill, WARC’s Senior Editor – Brands, about the guiding light of brand values, the need for marketing agility, and the importance of continued investment in advertising.
To say that COVID-19 has completely changed business-as-usual in 2020 almost seems trite at this point.
The rollercoaster of 2020 has brought the role of brands in wider society into sharp focus, with COVID-19, economic crisis and Black Lives Matter up-ending ‘marketing as usual’.
As countries around the world emerge from lockdown, businesses are having to adjust to a future rather different from the one they’d planned for in January.
Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer of IBM, and a member of the ANA’s Global Leadership Coalition on COVID-19, in partnership with WARC and Cannes Lions.
Raja Rajamannar is Chief Marketing and Communications Officer at Mastercard, and a member of the  ANA’s Global Leadership Coalition on COVID-19, established in partnership with Cannes Lions and WARC.
An anticipated global economic recession, hastened by the COVID-19 pandemic, will be different to anything brands have faced in modern times.
COVID-19 is bringing new challenges for the marketing industry in 2020, and the predicted economic recession will hit brands hard.
With conscious consumerism on the rise, sustainability is no longer just a consumer trend but a business imperative for many brands.
This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
The eight articles in December’s issue of Admap examine a new era of occasion marketing against a back drop of social, cultural and technological change.
This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
The internet era has transformed how consumers approach money, as it has almost every part of human life, which forms the foundation of August's Admap on the future of payments.
Defining brand growth as capturing market share from competitors is a self-limiting approach, according to the Institute for Real Growth, a study led by WPP’s Kantar Consulting.
Brands need to feel the fear and do it anyway when it comes to embracing new business models, or risk losing out, according to the Initiative for Real Growth (IRG) study led by WPP’s Kantar Consulting.
In an exclusive interview with WARC, Sir Martin Sorrell, Executive Chairman at S4 Capital, talks about strategy, how he intends to grow his new venture, the rise of in-housing, and what the west can learn from Asia.
Unilever’s outgoing Chief Marketing & Communications Officer tells WARC's Anna Hamill the Unilever campaign he is most proud of, how failing can be helpful, and the lessons from a product launch which wasn’t a success.