Amy Rodgers & Dr. Emma Slade
10 January 2021 • A young generation poised to “save the world” is stepping into adulthood amid a global pandemic and economic recession.
16 August 2020 • Marketers get little benefit from many adtech offerings, warns Dr Augustine Fou, and they need to pay more attention to what they are buying.
02 June 2020 • The gap between situational change and reality creates tension. Brands that respond to these tensions stand the best chance of successfully navigating COVID-19 and the oncoming recession.
24 October 2019 • Marketing technology has become a growing necessity for brands in recent years as digital technologies have boomed and the need to automate and optimise processes for competitive advantage have increased – here experts discuss how to get that investment over the line.
07 August 2019 • Paddy Power revealed that its sash across the Huddersfield Town kit was a prank. Jaywing's Philip Slade asks whether the prank had the intended effect.
26 July 2019 • In this Admap article, Dr. Martina Olbertova explores the lessons luxury brands can learn from Amazon to keep them competitive in a global marketplace.
02 May 2019 • The current state of adtech is putting brands at risk by placing ads next to questionable content, while marketers are at risk of not meeting the standards set by the EU’s General Data Protection Regulations. Dr Johnny Ryan, Chief Policy & Industry Relations Officer at Brave, implores marketers to demand reform of adtech.
05 September 2017 • In many organizations shopper marketing is still just an afterthought: There is some money left in the budget, so why not spend it on shopper marketing? However, there are a number of compelling reasons for marketers to consider shopper marketing as a strategic imperative, says Peter Steidl.
About Amy Rodgers & Dr. Emma Slade
Amy Rodgers is Managing Editor, Research and Rankings at WARC Dr Emma Slade is a Lecturer in Management at the University of Bristol