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22/09/2020 Much attention has been paid to direct-to-consumer (DTC) brands, their disruptive impact on established brands and their seemingly unstoppable growth model.
News
22/09/2020 Far from harming the business outcomes of advertisers’ digital marketing, the end of third-party cookies and current audience targeting practices may actually make things better, according to Dr Augustine Fou.
News
22/09/2020 The right key performance indicators (KPIs) can give an early warning on performance and can help cut through the complex world of marketing, say Paul Dyson and Katherine Munford.
News
22/09/2020 The vast majority of South Korea’s population now relies on aggregators to learn what’s going on in their country and the rest of the world, presenting huge problems for news organisations fighting to survive.
News
22/09/2020 Reports that Amazon is bidding for mall space to use for fulfilment centers hints at one likely evolution of the brick-and-mortar store in the modern shopping journey, from a place to browse to a place for pickup.
News
22/09/2020 Online retail sales will grow from US$1.5 trillion in 2019 to $2.5 trillion in 2024, with a compound annual growth rate (CAGR) of 11.3%, according to a new forecast by Forrester .
News
21/09/2020 The use of blockchain technology in qualifying impressions in digital advertising can increase return on ad spend by as much as 14%, according to research from the Trustworthy Accountability Group (TAG).
Opinion
21/09/2020 With no minimum standards, ad refresh is a Wild West; it’s time, says Babac Vafaey, to agree on best practice and to focus on engagement.
News
21/09/2020 A battle for “eyeballs” will play a central role in sorting the winners and losers in the evolving digital-commerce marketplace, meaning that brands and retailers need to master personalised messaging at scale.
News
21/09/2020 The lockdown witnessed not just an increase in gaming as more people were playing and using games as a way to stay connected, but also the growth of Twitter conversations around this topic, creating a huge opportunity to reach fans who don’t just ...
News
21/09/2020 Consumer spending habits are rapidly changing and brands need to adapt to the opportunities to cater to a ‘new normal’ of remote working and altered shopping frequency, a new study says.
News
21/09/2020 Numerous studies have demonstrated a surge in streaming, gaming and other online activity since the coronavirus pandemic forced people to spend more time at home, yet there also has been an uptick in more traditional pursuits – and guitar sales are ...
News
18/09/2020 Advertisers should understand consumer views on the environmental impact of different media channels when they develop campaigns, according to a study published in the Journal of Advertising Research (JAR).
News
18/09/2020 Local brands in Singapore have been hit hard by the COVID-19 pandemic, experiencing double-digit negative growth, according to a new report by the Singapore Tourism Board (STB) and Visa.
News
18/09/2020 There are serious concerns about whether many cinemas in the US will be able to survive the pandemic, especially after disappointing returns for Tenet, the $200m spy-fi thriller directed by Christopher Nolan that was supposed to give a lift to the ...
News
18/09/2020 Young Chinese people born after 2000 epitomise one of the paradoxes of modern China: as the country’s economy hurtles into modernity, the dominant intellectual stance hews toward conservative, Confucian ideals – brands need to take note.
News
18/09/2020 Children’s spending habits in the UK shifted decisively towards online games since lockdown began earlier this year, according to a new survey that also found children have been saving record amounts of their pocket money.
News
18/09/2020 Emerging platforms are creating new dynamics in the way people interact with and influence each other, and consume and distribute content, consequently impacting how brands should approach online communities.
News
18/09/2020 Investing in sustainable innovation can help brands win a growing market share of spending by increasingly environmentally conscious consumers, new research suggests.
News
17/09/2020 Europe saw a 35% rise in e-commerce app installs during the coronavirus pandemic – 12% higher than during the final-quarter holiday shopping season in 2019 – underlining the need for brands to establish a shopping app strategy.
News
17/09/2020 Livestreaming is entrenched across Asia, driving sales in Southeast Asia’s recent 9.9 Super Shopping Day and even forming part of government policy in China; with Amazon and Facebook also exploring livestream shopping opportunities, brands ...
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17/09/2020 Coca-Cola, Nike, Singtel and Zomato are among the 22 brands whose campaigns have been shortlisted for this year’s WARC Prize for Asian Strategy, a search for the smartest strategic ideas from Asia’s marketing industry.
News
17/09/2020 Brands need to be aware of the power and impact of featuring members of under-represented communities in their marketing, according to Matt Story, senior director/global innovation marketing at Visa.
News
17/09/2020 Three-quarters of consumers across Asia-Pacific (75%) prefer brands that offer discounts and benefits to frontline health workers, while 73% stated they want brands to include information on how they are responding to COVID-19 and to communicate ...
News
17/09/2020 A new framework aimed at giving advertisers a far greater understanding of their ads’ reach and frequency across all media is to be road-tested in the US and UK, the World Federation of Advertisers (WFA) has said.