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Can big companies be radical?
Big, established companies rarely sustain dramatic breakthroughs. They are much better at the convergent thinking and analysis that finds solutions to clearly defined problems, and can be highly effective at incremental improvements to existing products and technologies.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
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WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
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