Aviva Artificial Intelligence: Data Storytelling

This case study describes how UK insurance company Aviva refined its approach to budget-allocation decisions across digital channels by employing machine-learning techniques.

Aviva Artificial Intelligence: Data Storytelling

Chris Arnold and Lucy Ogilvie

Campaign details

Brand: Aviva Brand owner: Aviva Lead agency: Zenith Country: UK Industry: Insurance Channels used: Magazines - business, trade, Magazines - consumer, Newspapers, Online display, Print - general, unspecified, Search Up to 500k

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