Why Smart Environmental Marketing is Good for Business and the Planet

Geoffrey Precourt
WARC Online

The new realities of green - of environmentally smart and sensitive marketing - has moved from "just being good for the planet to making money and being good for the planet," David Jones, Global Chief Executive of Havas Worldwide, told attendees at the American Association of Advertising Agencies' 2009 Leadership Conference in San Francisco.

"The reason we're in the current economic crisis is that we were driven in the '80s by a Gordon-Gekko pursuit of another kind of green," he added. And the presence of a new president with a new green agenda stands in sharp contrast to an administration that was mocked for its lack of attention to environmental issues (typified by this YouTube spoof).