Social media’s laggards

YouGov research shows that many FTSE-100 companies are failing to grasp the marketing opportunities of social media.

Social media's laggards

Adèle Gritten YouGov

All age groups want to interact with brands in social media, yet many FTSE-100 companies, particularly in financial services, are failing to grasp the marketing opportunities

The digital decade has been and gone. While social networking has transformed the ways in which people interact with friends, family and colleagues, it has also transformed the ways in which brands, products and services interact with their customers

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