Riney's VandenBosch Probes Disconnect with Digital Agencies

Geoffrey Precourt

Kristi VandenBosch

In the common tradition of keynote addressing, the featured speaker touches common points of interest with the conference audience, dips into a handful of success stories, implicitly provides a plug for the enterprise that provides employment away from the podium, and opens the floor for questions.

Apparently no one read the rules of protocol to Kristi VandenBosch, the ceo of San Francisco agency Publicis & Hal Riney who opened the third day of the 2010 ad:tech San Francisco conference. But, VandenBosch has followed anything but a traditional path to the top office of one of the Bay Area's most storied agencies. She came to her position in 2009 from the U.S. presidency of TBWA's digital agency TEQUILA\. And she brought a sharply pointed opinion about the two kinds of work environments in "And Then What Happens? When Traditional and Digital Agencies Collide," her Wednesday morning keynote address: