Hill: 4A's Was Broken and Needed Transformation

Geoffrey Precourt

Nancy Hill

Nancy Hill, president/ceo, 4A's
(photo: AAAA conferences)

Two years ago, when she became president/ceo of the 4A's (at the time, still the American Association of Advertising Agencies), Nancy Hill allowed that "it was an organization that was simply unprepared to effectively lead in the 20th century, let alone in the 21st century, because we hadn't – or didn't have to – call in to question even the most basic things about how we did what we did."

And the man whom she would later identify as her strongest endorser for the position agreed: "The 4A's was as down as it could be," said Tom Carroll, TBWA Worldwide president/ceo and 2009-2010 4A's chairman. "It was totally criticized. [The annual meeting] was a bore-fest. It needed to be blown up."