Sport England: This Girl Can - giving judgement the finger

This case shows how Sport England, the UK government agency for grassroots sport, reshaped the way women think about exercise with an online video and social media-led campaign.

Sport England: This Girl Can - giving judgement the finger

Nicola Willison and Vicki Holgate

Campaign details

Client: Sport EnglandAgency: FCB InfernoBrand: This Girl Can

Summary

1.75 million fewer women than men are exercising regularly1– a worryingly...

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