McDonald's: McTollbooth

This case study shows how McDonald's, a fast food chain restaurant, radically boosted its likeability rating with an experiential campaign in the Philippines.

McDonald's: McTollbooth

Agency: Leo Burnett Manila

Brand: McDonald's Advertiser: McDonald's Philippines Country: The Philippines


McDonald's regularly tracks the brand's health based on a monitoring study conducted by TNS Philippines. Particularly, it looks into the 'Most Favorite Informal Eating Out (IEO) brand' metric to assess the brand's top-of-mind awareness and popularity