Marketing luxury cars in India

This article charts the history of the luxury automobile sector in India and highlights what Indian luxury consumers look for in a car purchase.

Marketing luxury cars in India

Dr Varsha JainMudra Institute of Communications, Ahmedabad

Kruti PatelDernier Cri

India may be a land full of poverty. But it has always had a taste for luxury, dating back to its extravagant emperors and rulers.

Most of the...