Marketing luxury cars in India

Varsha Jain and Kruti Patel

This article charts the history of the luxury automobile sector in India and highlights what Indian luxury consumers look for in a car purchase.

Marketing luxury cars in India

Dr Varsha JainMudra Institute of Communications, Ahmedabad

Kruti PatelDernier Cri

India may be a land full of poverty. But it has always had a taste for luxury, dating back to its extravagant emperors and rulers.

Most of the...

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