McCain: It's All Good

Convenience food company McCain recognised a societal shift in Canada: people were becoming more concerned about the quality of ingredients in processed food.

McCain: It's All Good

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Section I — Basic information

Business Results Period (Consecutive Months):January 2010 – January 2011
Start of Advertising/Communication Effort:January 13, 2010
Base Period as a Benchmark:January 2009 –...
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