Byron Sharp on 'How Brands Grow', five years on

In this event report, Australian academic Professor Byron Sharp considers the response to his influential book How Brands Grow, published in 2010, which aimed to bring scientific rigour and new evidential standards to understanding marketing effectiveness.

Byron Sharp on 'How Brands Grow', five years on

Joseph CliftWarc

'How Brands Grow', by Australian academic Professor Byron Sharp, is one of the most influential marketing books of the past decade. Since its publication in 2010, it has been mentioned countless...