Speed Read: The Case for Creativity

David Tiltman

This piece summarises the book The Case for Creativity by James Hurman, planning director at Colenso BBDO.

Speed Read – The Case for Creativity

James Hurman, AUT Media (2011)

Introduction

In The Case for Creativity, James Hurman brings together two decades of research into advertising from around the world to prove that creative advertising leads to th

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