Give consumers what they want, when they want it with omnichannel retailing

This article outlines the development of both digital and physical retail towards a convergence of channels, where brands must have a presence everywhere that shoppers would wish to find their products.

Give consumers what they want, when they want it with omnichannel retailing

Lucie GreenJ. Walter Thompson

Consumers now want, and expect, fully integrated omnichannel retailing that encompasses the physical, the digital and the experiential. The best retailers...