Mobile apps: Possibilities and pitfalls for location-based marketing

It is misleading to think that online retail is the future. As more and more people go online, they still tend to seek out information, connections, and activities that are close to them, reading news related to their community or country, participate in social networks, and buy from local and domestic retailers.

Mobile apps: Possibilities and pitfalls for location-based marketing

John A Quelch and Katherine Ejocz

As excited as we can get ordering items from internet retailers, it is misleading to think that this virtual world of shopping is the future. John A Quelch...