Advertising and sales promotion expenditure
This booklet discusses the size and nature of advertising and sales promotion expenditure in 1965 and is based upon an article written for the Financial Times by Dr. John Treasure, Director of Marketing and Research, J. Walter Thompson Company Limited and Deputy Chairman, British Market Research Bureau Limited.
THE SIZE AND NATURE OF EXPENDITURE
The size of total expenditure on advertising is obviously a question of great interest to people in the advertising business. It is, apparently, also a question of considerable interest and concern to politicians, economists and other social commentators. This means that there is a more than usual need for terms to be defined clearly and without ambiguity.
The Advertising Association produce the authoritative estimates of total expenditure on advertising and sales promotion in this country. The Association estimate that total expenditure in 1965 amounted to £590 million made up as follows: