The new technology in shopper marketing

This article discusses the various marketing techniques, including Augmented Reality and Facial Recognition, that can be used to investigate and influence in-store purchase decisions.

The new technology in shopper marketing

Sarah GreenGreyShopper EMEA

When more than four in five purchase decisions are made in-store, influencing at the 'first moment of truth' is critical, and technologies such as beacons, AR, IoT and Facial Recognition,...